Hi/Hej! I’m Ida! I’m a social impact designer and storyteller born in Sweden and based in Munich.
I use design thinking and human-centered design to solve complex problem, and create a world that is equitable, inclusive, and accessible.
Creative Outlets
In my work, I use design thinking, storytelling, and inclusive design principles to solve problems for clients big and small. I love connecting with people while connecting dots that bring clarity to complex challenges.
Write
On my blog, I write about ways we can make our design industry more inclusive by removing barriers, breaking down systems, and putting human needs at the center of our stories and solutions.
In my free-time, I co-lead a Design Justice Network Node in Munich. This gives me the opportunity to directly explore how we can use design to build bridges and breakdown barriers.
Professional Background
I’ve spent the last decade helping B2B, B2C, and non-profit organizations grow their brands and develop products and environments that center inclusion, equity, and human-centered design principles.
I love the way design can transcend industries and topic areas. In my creative career, I have worked across a range of areas — from healthcare, technology, DE&I, and beyond. I enjoy co-creating with clients and communities and always bring an inclusive lens to projects and team experiences.
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Branding, product design, and other creative services
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Leading the communication process with project teams, collaborating with designers, strategists, and clients. / Building and nurturing client relationships by guiding them through ambiguity, and actively exploring relevant opportunites.
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Develop concepts, exhibitions, and branding material to increasing awareness around people experiencing homelessness. / Work directly with the owner to develop strategic visual support for a nation awareness campaign.
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Designed and directed integrated marketing campaigns for global nonprofits, NGOs, and mission-driven organizations. / Designed and launch new products and platforms to help people and organizations raise more money and reach new audiences. / Improved internal processes by implementing educational programs and restructuring workflows.
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Designed and directed strategic marketing campaigns for B2B, B2C, and non-profit clients meeting business objectives. / Developed and participated in client pitches, workshops, and presentations of strategic, creative deliverables. / Mentored departmental employees by providing developmental opportunities and cross-disciplinary training.
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Established concepts for execution by team members. / Developed materials for integrated marketing campaigns, including videos, print, digital, visual identities, websites, etc.
Speaking engagements
Watch my talk from CreativeMornings Munich: What's hiding in the simple: why less is not more when designing for people and planet.
“Why are things the way they are and how can we make them better?”
Design Principles
An ever evolving list of principles and practices that guide my work
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Design is a process that helps us solve problems. Our work should center the change we wish to make rather the “thing” that comes out of it.
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As designers, we are responsible for both the intended and unintended consequences of our work. We must look beyond our good intentions and explore how our work truly affect everyone. Design can solve problems. But it can also create them.
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All good design is accessible and inclusive. We should make it our priority and foundation to design for solutions that work for everyone.
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Design is about making the complex simple. Simplifying strategies and processes helps you move more quickly. On the other hand, we must recognize the complexity of human stories. It’s the layers that bring out human needs.
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Design is about solving problems for other people. And to do that, we must learn how to let go of our own biases and preconceptions. When we know ourselves, we can be more present, and in turn, listen to and understand other peoples needs better.
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The people closest to the problem are most equipped to come up with sustainable solutions.
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No matter the topic, play and joy is central to creativity — and to life.
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Approach work with the aim to learn. Curiosity helps us gain new perspectives and connect dots that help us discover new solutions.
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Design is about sharing what you know openly. Through giving we also gain.
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Practice clear communication and lean into difficult conversation. Practice clear communication both internally and externally.
Let’s collaborate
I love working with nonprofits and socially-minded companies/organizations who are looking to use design and storytelling to launch new products and tell better stories.. Is that you?