Let’s talk about your butts
Education, engagement, and activation through creativity and play.
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Illustration, Art Direction, Animation
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Surfrider Fondation
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Media Cause
Project Overview
Every year, over 3 billion cigarette butts are discarded in nature in the California bay area alone. Surfrider Foundation in collaboration with Media Cause set out to change that.
By using humor, playful animations, and bold visuals, we created a multi-channel campaign, and a public service announcement aimed to educate, engage, and activate smokers in the fight for cleaner beaches and oceans. A creative tagline became the corner stone for the message strategy.
The campaign brought awareness to an important topic and promoted Surfrider Foundation’s innovative cigarette disposing solutions known as Butt cans and pocket ashtrays.
Public service announcement
The public service announcement was shown all over California, creating awareness around the issue as well as the Surfrider Foundation as whole.
