Think in systems.

Root in care.

Creating the conditions for a world that works for all.

Ida Persson with long blonde hair standing near a window with green trees outside, wearing a blue shirt with white lettering.

I help nonprofits, foundations, and mission-driven organizations understand the people they serve, uncover root causes, and design the conditions, cultures, and stories that support human and planetary flourishing.

Most of my current work happens through DesignShifts, a critical design lab and learning platform I founded in 2024. It brings together designers, researchers, strategists, and communities to practice non-extractive design in a world in transition.

Hi, I'm Ida. I'm a systems designer and creative strategist working across social innovation, regenerative futures, and social impact.


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