Think in systems.

Root in care.

Creating the conditions for a world that works for all.

Ida Persson with long blonde hair standing near a window with green trees outside, wearing a blue shirt with white lettering.

I help nonprofits, foundations, and mission-driven organizations make sense of complex systems and human needs, design solutions that meet real constraints, and communicate their impact in a clear and compelling way.

Most of my current work happens through DesignShifts, a critical design lab and learning platform I founded in 2024. It brings together designers, researchers, strategists, and communities to practice non-extractive design in a world in transition.

Hi, I'm Ida. I'm a systems designer and creative strategist working across social innovation, regenerative futures, and social impact.


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