Think in systems.

Root in care.

What becomes possible when we change the conditions, not just the symptoms?

Ida Persson with long blonde hair standing near a window with green trees outside, wearing a blue shirt with white lettering.

Hi, I’m Ida – a systems designer, creative strategist, and storyteller working across systems change, collective care, and regenerative futures.

I help nonprofits, foundations, social enterprises, and advocacy organizations uncover root causes, design better conditions for change, and communicate their stories with more purpose.

My practice rethinks how design can move from individual optimization toward care, justice, and regenerative futures.

In 2023, I founded DesignShifts; a critical design lab and learning platform for systemic transition.


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