Hi/Hej! I’m Ida! (She/her) I’m a social impact designer and storyteller born in Sweden and based in Munich.
I use design, strategy, and storytelling to challenge systems, imagine sustainable futures, and create inclusive tools, environments, and narratives.
SERVICES
Inclusive + sustainable DESIGN
Responsible INNOVATION
Ethical BRANDING + STORYTELLING
Professional Background
I’ve spent the last decade helping B2B, B2C, and non-profit organizations grow their brands and develop products and environments that center inclusion, equity, and everyday experiences.
In my creative career, I have worked across a range of areas — from healthcare, technology, DE&I, and beyond. I enjoy co-creating with clients and communities and always bring an inclusive lens to projects and team experiences.
Most recently, I worked as a Communication Design Lead at IDEO
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Branding, product design, and other creative services
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Leading the communication process with project teams, collaborating with designers, strategists, and clients. / Building and nurturing client relationships by guiding them through ambiguity, and actively exploring relevant opportunites.
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Develop concepts, exhibitions, and branding material to increasing awareness around people experiencing homelessness. / Work directly with the owner to develop strategic visual support for a nation awareness campaign.
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Designed and directed integrated marketing campaigns for global nonprofits, NGOs, and mission-driven organizations. / Designed and launch new products and platforms to help people and organizations raise more money and reach new audiences. / Improved internal processes by implementing educational programs and restructuring workflows.
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Designed and directed strategic marketing campaigns for B2B, B2C, and non-profit clients meeting business objectives. / Developed and participated in client pitches, workshops, and presentations of strategic, creative deliverables. / Mentored departmental employees by providing developmental opportunities and cross-disciplinary training.
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Established concepts for execution by team members. / Developed materials for integrated marketing campaigns, including videos, print, digital, visual identities, websites, etc.
Speaking engagements
Watch my talk from CreativeMornings Munich. What's hiding in the simple: why less is not more when designing for people and planet.
Let’s collaborate
I love working with nonprofits and socially-minded companies and organizations who are looking to use design and storytelling to launch new products, build their brand, and tell better stories. Is that you?