Hi/Hej! I’m Ida! (She/her) I’m a social impact designer and storyteller born in Sweden and based in Munich.
I use design, strategy, and storytelling to challenge systems, imagine sustainable futures, and create inclusive tools, environments, and narratives.
SERVICES AND APPROACH
Responsible design and innovation
Design has the power to improve the world around us and the world inside of us. In my practice, I support new and established organizations and businesses looking to innovate in a responsible way.
TYPE OF SERVICES
Design Thinking/user-centered design
Service design and systems thinking
Leading teams and projects
Ethical branding and storytelling
In my storytelling practice, I love building expansive brand and company narratives while also highlighting and documentation layered individual stories. I’m passionate about making complex topics approachable.
TYPE OF SERVICES
Branding development through words and visuals
Narrative building
Bringing research to life in an engaging way
FORMER CLIENTS
EXPERIENCE
I’ve spent the last decade helping B2B, B2C, and non-profit organizations grow their brands and develop products and environments that center inclusion, equity, and everyday experiences.
In my creative career, I have worked across a range of areas — from healthcare, technology, DE&I, and beyond. I enjoy co-creating with clients and communities and always bring an inclusive lens to projects and team experiences.
Most recently, I worked as a Communication Design Lead at IDEO
Watch my talk “if you want to be creative, you can’t be certain from PUSH UX 2024.
Connect with me
My work is a practice.
Never perfect. Always in motion.
What we know for sure is most likely an illusion.
Learning. Unlearning. Relearning. It’s a cycle.
Exploring something new means letting go of something old.
Mindsets. Methods. Stuff.
We’re all students. We’re all teachers.
Dig deeper. Expand wider. The known. The unknown. The unknowable.
This picture is blurry. I wish it wasn’t. But that’s how life goes. There is nothing perfect about creativity or the human experience. Navigating the blurry parts eventually leads to more clarity.
Let’s collaborate
I love working with nonprofits and socially-minded companies and organizations who are looking to use design and storytelling to launch new products, build their brand, and tell better stories. Is that you?