portrait of ida persson standing in front of stairs

Hi/Hej! I’m Ida! (She/her) I’m a social impact designer and storyteller born in Sweden and based in Munich.

I use design, strategy, and storytelling to challenge systems, imagine sustainable futures, and create inclusive tools, environments, and narratives.

SERVICES

Inclusive + sustainable DESIGN

Responsible INNOVATION

Ethical BRANDING + STORYTELLING

Professional Background

I’ve spent the last decade helping B2B, B2C, and non-profit organizations grow their brands and develop products and environments that center inclusion, equity, and everyday experiences. 

In my creative career, I have worked across a range of areas — from healthcare, technology, DE&I, and beyond. I enjoy co-creating with clients and communities and always bring an inclusive lens to projects and team experiences.

Most recently, I worked as a Communication Design Lead at IDEO

  • Branding, product design, and other creative services

  • Leading the communication process with project teams, collaborating with designers, strategists, and clients. / Building and nurturing client relationships by guiding them through ambiguity, and actively exploring relevant opportunites.

  • Develop concepts, exhibitions, and branding material to increasing awareness around people experiencing homelessness. / Work directly with the owner to develop strategic visual support for a nation awareness campaign.

  • Designed and directed integrated marketing campaigns for global nonprofits, NGOs, and mission-driven organizations. / Designed and launch new products and platforms to help people and organizations raise more money and reach new audiences. / Improved internal processes by implementing educational programs and restructuring workflows.

  • Designed and directed strategic marketing campaigns for B2B, B2C, and non-profit clients meeting business objectives. / Developed and participated in client pitches, workshops, and presentations of strategic, creative deliverables. / Mentored departmental employees by providing developmental opportunities and cross-disciplinary training.

  • Established concepts for execution by team members. / Developed materials for integrated marketing campaigns, including videos, print, digital, visual identities, websites, etc.

Speaking engagements

Watch my talk from CreativeMornings Munich: What's hiding in the simple: why less is not more when designing for people and planet.

Let’s collaborate

I love working with nonprofits and socially-minded companies and organizations who are looking to use design and storytelling to launch new products, build their brand, and tell better stories. Is that you?