UNDP

Campaign tools kits enabling sustainable support and emergency response

  • Branding, Art Direction

  • UNDP

  • Media Cause

Project Overview

Rotating gif showing social media content on a phone. Images of women and children wearing masks.

The organizations on the front line at the start of the Corona pandemic played a big role in providing support for the most vulnerable people around the world. As Covid-19 started to spread across the globe, UNDP, the developmental arm of the UN, quickly needed to raise money and create sustainable, locally-focused support for the people in need. 


In close collaboration with the client team, we developed a cohesive campaign, a streamlined internal communication strategy, and locally focused digital and toolkits that helped distributed UNDP teams mobilize and quickly launch life-saving fundraising efforts.

image showing brand guidelines for campaign. Guidelines for Voice, Photos, Logos, and Type.
image showing brand guidelines for campaign angled view. Drop shadow creates a floating effect.
toolkit training zoom call. Templates are shown along with chats on the right.

Flexible templates supported local efforts

Digital and physical modifiable web templates helped local chapters quickly create local campaigns in order to raise money for people in need. 

website mockup showing placeholder text and an image of a man and a woman during covid
computer screens on a blue background showing a web template
3 phones on a white background showing campaign/ Images 1 and 2 shows a woman holding a box on their shoulder. Image 3 shows two children. A girl wears a mask while holding a younger boy.
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