50 States. 50 Grants. 5000 Voices.

Campaign for activation, support, and impact.

hand holding a phone showing a girl and a logo for 50 states 50 grants 5000 voices on a purple background

  • Branding, Design, Creative Direction

  • The It Gets Better Project

  • Media Cause

Project Overview

animated logo in purple for the campaign

The It Gets Better Project is a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, transgender, and queer youth around the globe. With support from American Eagle and Aerie, we helped the It Gets Better Project to launch the 50 States. 50 Grants. 5000 Voices. campaign. The campaign aimed to fund student-led projects to make students who are gender and sexual minorities feel more included in school.

The 50 States. 50 Grants. 5000 Voices. campaign reached millions and engaged thousands of LGBTQ+ youth, educators, and allies.

50 States 50 grants 5000 voices logo next to a graphic of a girl with a frame that says support local LGBTQ youth
Hands on a laptop looking at the 50 states 50 grants 5000 voices campaign. The logo is featured in the center.

Flexible Toolkits for multi-channel activation

By using a multi-channel strategy and integrated creative solutions, we connected with students, engaged with teachers, and created ways for as many as possible to join the campaign to make their school more inclusive.

Education and partner toolkit in purple with the 50 states 50 grants 5000 voices logo. Purple background. The text reads "Educator Toolkit" and "Partner Toolkit"
brand rules for how to use the campaign logo and assets. Picture of a girl with a graphical frame. Purple background.
Tweet graphics with text and images on a purple background
Submission page for the campaign. Graphics in purple and blue. Text about submitting your idea.
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