Champion Chair

Human-centered experiences in a clinical space

Brand System for Champion Chair showing a logo in black and white and logon icons. Illustrations and ≈

  • Branding, UX/UI, webdesign, Art Direction

  • Champion Chair

  • Modo Modo Agency

Project Overview

rotating image of 4 macbook computer in a grid showing subpages for a website. Images of a child holding a smaller baby, a doctor washing his hands, a woman in a head scarf being hugs, and a woman kissing an older lady on the forehead.

What does it mean to be human-centered in a health care setting previously focused on manufacturing and clinical requirements? That is what we set out to discover through our collaboration with Champion Chair. With a previous brand focus on function, manufacturing, and price, the company needed to position their products as not only functional, but also well-designed and comfortable; both the patients and the clinicians.

By conducting audience research, we defined the needs of the patients, the distributors, as well as the clinicians. This research was used to evolve the Champion Chair brand and build a story connecting practical features with emotional benefits. Subsequently, we extended the voice and the visuals into their digital platform by creating a website that highlighted both the functional and emotional aspects of the products.

hands on a laptop keyboard browsing a home page showing a woman wearing a headscarf and a woman hugging her from behind wearing a light blue shirt. Text reads "patient comfort means everything to you. And us.
A person sitting in a chair looking at a tablet. Tablet shows a medical chair and product information.
layered product pages for a medical chair company. A brown chair is shown with descriptive text and color slection options.
3 phones are shown on a beige background. Phone 1 shows an image of 2 women and a brown chair below. Phone 2 shows an image of two small children and w beige chair below. Phone 3 shows a doctors washing his hands, and a blue chair below.
4 macbook computer in a grid showing subpages for a website. Images of a child holding a smaller baby, a doctor washing his hands, a woman in a head scarf being hugs, and a woman kissing an older lady on the forehead.
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