The WISDOM Study

Improved brand and user experience helps breast cancer research.

  • Branding, Design, UI/UX

  • The Wisdom Study

  • Media Cause

Project Overview

The WISDOM Study aimed to revolutionize breast cancer detection in women over 40 by changing the way breast cancer screening are done. To meet this goal, they needed to 100,000 women to participate in their 5-year study.

To attract more users and help current users get better support, we created a new brand, web experience and sign-up process.

We took the brand from a cold, clinical look to an inviting aesthetic that encouraged women to join the effort of forever changing the way breast cancer is detected.

Awards: 2021 Platinum Hermes Award

Image of a website page on a gray background. A screenshot of the WISDOM Story's home page is shown. A woman looks into the camera and the text "Imagine a world where women live healthier lives free from the fear of breast cancer. This is the vision
Screenshots from the WISDOM study website set at an angle. The screenshots have a drop shadow.
A phone laying on the table with a plant and computer show at the edge. The phone shows text and an image with a woman wearing a blue surgical mask.
Illustration split in two sides. On the left side a scale in purple and blue is show with the text "Annual mammograms" vs. "a personalized approach" is shown. On the right side is 4 icons on in gray, purple and blue on a gray background. The icons sh
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